Thursday 21 April 2016

When analysing E Media...

When analysing E Media...

  • Don't just passively read/look at the articles/posters
  • Consider it a Section A text. Deconstruct it using usual media forms
  • WEBSITES! How many of you have actually looked at the official websites for each of your texts? Usually very intertextual.
  • Social Media Campaigns - Opportunities for User Generated Content (audiences doing the hard work) (Viral Marketing)
  • Opportunities for Meshing/stacking (if applicable to question)
  • Video Games are e-media. Both console games and smartphone games.
  • Apps/play along/get involved


Task:

Open at least 6 browser tabs...

  • Visit the text’s official website
  • Search the text’s social media campaigns
  • Look for an app/game

Use the following question for guidance and create an A3 plan…

“Institutions construct large, interconnected universes to maximise profits.” Evaluate how synergy, intertextuality and other USPs have been used in the products in your cross-media study. Support your answer with reference to a range of products from three media platforms.



Image result for hunger games website

Image result for star wars facebook profile picture

Image result for jurassic world website





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