“Institutions construct large, interconnected universes to maximise profits.” Evaluate how synergy, star power, intertextuality and other USPs have been used in the products in your cross-media study. Support your answer with reference to a range of products from three media platforms.
...in other words…
Plan
Over the course of your response, you MUST include the following words in your PEE paragraphs…
- Synergy and/or Vertical Integration / Merchandise
- Star Power / Unique Selling Points / Intertextuality / Subverted Narrative Structures / Immersion
- Viral Marketing / Social Media Campaigns / Meshing and Stacking
- Audience Gratifications / User Generated Content
USE THE PEEL CHEAT SHEET
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