Alternative Consumption Trends

Learning Aim:

• To continue looking at technological convergence as a reason for alternative consumptions trends.

Learning Outcomes: By the end of the lesson…

• All students will be able to explain what is meant by technological convergence, media meshing and stacking, and consider impacts these developments have upon audiences.

Media / Technological Convergence cont..

Watch the following videos on Media / Technological Convergence.

 
Create a PMI - list positive factors, minus factors and interesting factors, in respect to convergence.

What is ‘Binge-viewing’?

• What is ‘binge-viewing’?
• How can you do it?
• What factors have led to it being such a dominant trend, in terms of changes in audience consumption?

Binge-watching, also called binge-viewing, is the practice of watching television shows in large chunks, rather than traditional episode by episode format.

Binge-watching as relatively contemporary cultural phenomenon, has become popular with the rise of online media services such as Netflix and Amazon Prime, satellite on demand services such as Sky and Virgin On Demand, as well as illegal means such as streaming or torrenting, and the fall in prices of DVDs and Blu Ray box sets, due to mass production.

In a survey conducted by Netflix in February 2014, 73% of people define binge-watching as “watching between 2-6 episodes of the same TV show in one sitting.”

  

     

‘Media Meshing’ and ‘Media Stacking’

• What is ‘media meshing’ and ‘media stacking’?
• What does it entail? (What does it sound like?)
• How can you do it?
• What factors have led to it being such a dominant trend, in terms of changes in audience consumption?

Media Meshing

Conducting activities or communicating via other devices while consuming media that are related to the TV/film/game being watched.

Using multiple platforms simultaneously to enhance the experience of a media product (e.g. interacting or communicating on a smartphone about TV content being viewed)

Media Stacking

Conducting activities or communicating via other devices while consuming media that are unrelated to the TV/film/game being watched.

Using multiple platforms simultaneously to conduct additional media tasks while consuming a media product.

Simultaneously ‘stacking’ and ‘meshing’ is called Media Multitasking.

Task: Provide examples of each...

Write a list of 10 scenarios in your Assessment Book, 5 of each type of behaviour.

Fast Facts…

• Time-shifted viewing increased from 2% to 10% over the period, with year-on-year signs that the growth rate is slowing.
• Proportion of UK homes with digital TV 97%
• Total household internet take-up 80%
• Proportion of adults with broadband (fixed and mobile) 75%
• Superfast broadband take-up 17.5%
• Proportion of homes with a PC or Laptop 79%
• Proportion of people who use their mobile to access the internet 49%
• Proportion of adults who personally own/use a mobile phone 92%
• Proportion of adults with a smartphone 51%

MAIN TASK

Section B ‘Mini’ Exam Question

How has Technological Convergence led to a change in consumption methods?

WE WILL WRITE THIS UP NEXT WEEK.  AT THIS STAGE, CREATE A PLAN ONLY.

Make at least 5 points with examples..,

(hint, think how, how, how, when, where)

Be prepared to write your answer in PEE paragraphs in your case study assessment book next week, so you must be able to give examples of each point, and then link it back to the question.

I will be marking them over Half Term and making record of your first mark...