“In order to generate appeal, media institutions must incorporate a mix of traditional and non-traditional representations in their texts.” How far is this true in your Case Study texts? Support your answer with reference to a range of products from three media platforms.
...in other words…
“Where are your texts stereotypical, where are they countertypical, where are they hybrids and why?”
Plan
Over the course of your response, you MUST include the following words in your PEE paragraphs…
Over the course of your response, you MUST include the following words in your PEE paragraphs…
- Stereotypes of gender / race / age / sexuality / disability (where applicable) in print / moving image / emedia
- Countertypes of gender / race / age / sexuality / disability (where applicable) in print / moving image / emedia
- Audience Gratification of Personal Identity / Escapism / Personal Relationship
- Young & Rubicam’s different kinds of people (Explorer, Aspirer in particular) / Tribes
- Extra: Hybrids / Unique Selling Points / User Generated Content
USE THE PEEL CHEAT SHEET
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