“When we engage with media we both act and are acted upon, use and are used.” Consider how much control audiences have in relation to their use of media products from your cross-media study. Support your answer with reference to a range of examples from three media platforms.
...in other words…
...in other words…
“How do your texts take advantage of ACTIVE (not passive) AUDIENCES”
Plan
Over the course of your response, you MUST include the following words in your PEE paragraphs…
Over the course of your response, you MUST include the following words in your PEE paragraphs…
- User Generated Content / Viral Marketing / Social Media Campaigns / Media Meshing
- Binge Viewing / Technological Convergence / Alternative Consumption Trends / Timeshifting
- Audience Gratification of Escapism
- Audience Gratification of Personal Relationship
- Audience Gratification of Personal Identity
- Young & Rubicam’s different kinds of people (Explorer, Aspirer in particular)
- Extra: Synergy / Intertextuality / Unique Selling Points
USE THE PEEL CHEAT SHEET
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