Use MEDIA THEORISTS.
Richard Dyer ‘stars as images are constructed in media texts’
STAR = PRODUCTS
Dyer said ‘charisma’ marks stars as being ‘special’ and differentiates them from ordinary people.
Dyer’s star archetypes:
- ‘The Good Joe’
- ‘The Tough Guy’
- ‘The Pin-up’
- ‘The Rebel’
- ‘The independent Women’
List as many brand values (characteristics) for your stars as possible.
Consider how they use all three platforms to generate this impression of themselves.
Task: Create a mind map for all the STAR POWER in all three texts.
Looking at the texts across all three platforms…
Moving Image
Trailers, behind the scenes featurettes, extract from film, chat shows.
E Media
Star’s presence and persona on social media. Taking advantage of viral marketing opportunities.
Print
Looking at posters, traditional and viral, as well as DVD covers and appearances in magazines.
Moving Image
Trailers, behind the scenes featurettes, extract from film, chat shows.
E Media
Star’s presence and persona on social media. Taking advantage of viral marketing opportunities.
Looking at posters, traditional and viral, as well as DVD covers and appearances in magazines.
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