Exemplar PEEL Paragraphs

In addition to the below post, you can watch Mr Rose type some exemplar PEEL paragraphs for here.

Different Audiences in my Case Study (PEEL Paragraph Exercise)

Use these paragraph starters, to construct Section B paragraphs, that you can drop into any essay question...

The gender split for TEXT FROM YOUR CASE STUDY is because…
The gender split for OTHER TEXT FROM YOUR CASE STUDY is because…

The age bracket for TEXT FROM YOUR CASE STUDY is because…
The age bracket for OTHER TEXT FROM YOUR CASE STUDY is because…

The texts in my case study appeal to ABC1 audiences because...

However, the texts in my case study provide audiences with opportunities for various Audience Gratifications. For example, the texts in my case study could provide audiences with the gratification of escapism. A media text from my case study that supports this is TEXT FROM YOUR CASE STUDY. For example....

The texts in my case study could also provide audiences with the gratification of personal identity. A media text from my case study that supports this is TEXT FROM YOUR CASE STUDY. For example....

The texts in my case study could also provide audiences with the gratification of personal relationship. A media text from my case study that supports this is TEXT FROM YOUR CASE STUDY. For example....

The texts in my case study appeal to a range of the audience psychographics, identified in the Young and Rubicam's audience study. One example of this would be the _____ evident in TEXT FROM YOUR CASE STUDY. For example....

Another Young & Rubicam’s psychographic my case study appeals to is the _____, evident in TEXT FROM YOUR CASE STUDY. For example....

AUDIENCE REVISION

Demographics

Identifying or segmenting audience members by quantifiable identifiers, or factors.

• GENDER
• AGE
• RACE
• LOCATION
• SEXUALITY
• RELIGION
• SOCIAL STATUS
• ECONOMIC STATUS

ABC1 AUDIENCES

Link

Audiences Gratifications

Audiences are not passive.

That they actively sought experiences from different media products based on their desires.

Disagrees with the notion that everyone gets the same thing from a media text

Acknowledges that different people can get different things from the same product

• Personal Identity - Audience identifies or relates to a character or theme from the media text, that has some sort of connection or personal resonance with them

• Personal Relationship - Audience forms relationships with others based around a media text, Interested in the social interaction that comes from participating in it.

• Diversion - Also known as escapism, audience member uses the media text to switch off, relax or escape from their usual routine.

• Surveillance - Also known as knowledge, audience member uses a media text to gain information, or to find something out.

Young & Rubicam’s 7 Kinds of People

A theory by a marketing company specialising advertising and brand identity.

Similar to gratifications. Acknowledged that different people would seek out media texts according to their needs and desires, in this case based on their personalities

http://www.4cs.yr.com/public_ftp/_outgoing/downloads/4cs.pdf


THE EXPLORER

THE ASPIRER

THE SUCCEEDER

THE REFORMER

THE MAINSTREAM

THE STRUGGLER

THE RESIGNED

Where in my Case Study texts do I have…

Click here to access the grid, and 'MAKE A COPY' so you can amend it...

Picking your Case Study texts...

Lesson Aim...

Your mission, is to investigate and decide upon two CS texts.

Lesson Outcome...

By the end of the lesson all students will have

• Used the HOLY GRAIL sheet to assess and evaluate the suitability of potential case study texts
• Created a shortlist of 3-4 possible texts, made up of TV shows and films

By the end of the lesson some students will have

• Had their case study texts authorised, and will have started preliminary research using this CASE STUDY BIBLE for structure and guidance.

Challenge

Set up a professional academic twitter account to use when conducting case study research,

Use The Media Guardian to see what issues are current in the media landscape.

Differentiated #MEST1 Exam Tasks...

Differentiated #MEST1 Exam Tasks...

Essay Framework ‘Bingo’ # 6

"How far does the platform on which they are consumed determine the construction of media products in your cross-media study? Support your answer with reference to a range of products from three media platforms."

No plan given for this one.  Have a go yourself first before checking the Examiners Report, using the given plan or asking me.

Essay Framework ‘Bingo’ # 5

Before you attempt the question, I want you to read the examiner's report from that year.  It will give you some context and advice.  Know what they are looking for.


Convergence allows audiences to access media content from multiple platforms on one device. Assess the impact of convergence in your cross-media study. 


The definition in the question and the familiarity with related concepts such as synergy meant that many students were able to use their cross-media studies effectively here. 

The question also allowed students to explicitly discuss the increasingly blurred boundaries between platforms in their case studies. While many sound responses emphasised the ease of access to media products as a great benefit and the main impact of convergence, there were also some impressive responses where students took a more complex view and often questioned the seemingly positive impact of convergence. Some answers described well the effect of convergence on the audience meaning that the user can never escape the media; that it has enabled a commercial saturation which becomes increasingly difficult to avoid. 

There was also a recognition that convergence was often to the financial benefit of institutions rather than audiences – a point made effectively through examples from the print media. Interestingly several responses questioned just how meaningful convergence was or whether it was simply speeding up a process that already existed. 

There was also the usual concern for ‘old people’ who can’t use new technology and were therefore missing out on the benefits of convergence (suggesting that the study of user demographics might be a useful area to include in future cross-media studies!) 

Some very successful answers considered the technological impacts in original ways – the fact that apps don’t have the same range of information and functionality as websites, the change to our film consumption through watching on tablets and smart phones. One student referred to the ‘intimacy’ of viewing a film on a phone. Some of the strongest answers debated the idea of convergence as a democratic tool, providing access to the media outside of the mainstream institutions, but these optimistic points were often countered by recognition of institutional dominance. 

There was a consensus that convergence was part of an increasing speed of turnover of content in the media (and life) which can have a variety of effects. One student discussed the reception of films through convergence and how this digital ‘word of mouth’ has a rapid and devastating impact on the film industry (one example used was the flop Grace of Monaco). 

It was notable that very few – if any – students referred to the impact on privacy and access to personal data enabled by convergence which would have been a relevant approach.

Problems in answering the question came through lack of focus when students described the existence of their cross-media study across the three media platforms but didn't consider the effect of access through one device or the impact of convergence.


Task:

Make a note of the media language words you could use in this question from the blue side of the PEEL CHEAT SHEET to form a plan.

Use the suggested POINTS on the blue side of the PEEL CHEAT SHEET to start writing a response.