The gender split for TEXT FROM YOUR CASE STUDY is because…
The gender split for OTHER TEXT FROM YOUR CASE STUDY is because…
The age bracket for TEXT FROM YOUR CASE STUDY is because…
The age bracket for OTHER TEXT FROM YOUR CASE STUDY is because…
The texts in my case study appeal to ABC1 audiences because...
However, the texts in my case study provide audiences with opportunities for various Audience Gratifications. For example, the texts in my case study could provide audiences with the gratification of escapism. A media text from my case study that supports this is TEXT FROM YOUR CASE STUDY. For example....
The texts in my case study could also provide audiences with the gratification of personal identity. A media text from my case study that supports this is TEXT FROM YOUR CASE STUDY. For example....
The texts in my case study could also provide audiences with the gratification of personal relationship. A media text from my case study that supports this is TEXT FROM YOUR CASE STUDY. For example....
The texts in my case study appeal to a range of the audience psychographics, identified in the Young and Rubicam's audience study. One example of this would be the _____ evident in TEXT FROM YOUR CASE STUDY. For example....
Another Young & Rubicam’s psychographic my case study appeals to is the _____, evident in TEXT FROM YOUR CASE STUDY. For example....
AUDIENCE REVISION
Demographics
Identifying or segmenting audience members by quantifiable identifiers, or factors.
- GENDER
- AGE
- RACE
- LOCATION
- SEXUALITY
- RELIGION
- SOCIAL STATUS
- ECONOMIC STATUS
ABC1 AUDIENCES
Link
Audiences Gratifications
Audiences are not passive.
That they actively sought experiences from different media products based on their desires.
Disagrees with the notion that everyone gets the same thing from a media text
Acknowledges that different people can get different things from the same product
- Personal Identity - Audience identifies or relates to a character or theme from the media text, that has some sort of connection or personal resonance with them
- Personal Relationship - Audience forms relationships with others based around a media text, Interested in the social interaction that comes from participating in it.
- Diversion - Also known as escapism, audience member uses the media text to switch off, relax or escape from their usual routine.
- Surveillance - Also known as knowledge, audience member uses a media text to gain information, or to find something out.
Young & Rubicam’s 7 Kinds of People
A theory by a marketing company specialising advertising and brand identity.
Similar to gratifications. Acknowledged that different people would seek out media texts according to their needs and desires, in this case based on their personalities
http://www.4cs.yr.com/public_ftp/_outgoing/downloads/4cs.pdf
THE EXPLORER
THE ASPIRER
THE SUCCEEDER
THE REFORMER
THE MAINSTREAM
THE STRUGGLER
THE RESIGNED
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