Stereotypes.
Don’t be frustrated if your case study texts are very stereotypical. You can use that. Stereotypes cater to mainstream audiences because they are familiar and generally risk free which = money
Countertypes
What has been inverted? It is usually (but isn't always) gender. Why has it been inverted? What do countertypes offer? (USP?) Often, groups that are usually stereotyped become disillusioned with the representations of their demographic and become frustrated at the lack of role models. Countertypes offer them opportunities for personal identity that may have been lacking in the past.
Hybrid
THIS IS GOOD, as it allows you to EVALUATE.
"However, but..."
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